Brand development is a never-ending process. Even the slightest pivot away from marketing leaves an opportunity for consumers to recognize other brands. Cloudvertise Floating Clouds are the latest sensation for companies who relentlessly pursue real-time engagements with consumers.
Use Aerial Promotions to Build Foot Traffic at Outdoor Events
Typically, at crowd-filled events, marketers from a variety of industries are onsite to capture the consumer’s attention. With the exception of an exclusivity agreement with a promoter, a business might be competing against companies with a similar product. Ironically, most companies that are seeking to connect with consumers are set up to use a vending booth, to display billboard ads or to post banner ads.
At an outdoor event, a marketer’s success is largely based on location. With close proximity to entry or exit points of an event, a marketer has far-greater visibility than a vender who is confined to a low-traffic area of an event.
With aerial promotions, a business has a real opportunity to connect with consumers at a large outdoor festival. Floating clouds may be seen by anyone who is standing or seated at an outdoor event. Rather than viewing advertisements that are pounded into a consumer’s mind, event goers can embrace the calming effect of a cloud-shaped image that effortlessly rises into the sky.
This peaceful, yet mesmerizing effect instantly creates a subtle connection with a company’s logo, slogan or message. When using floating clouds, a vendor’s success is not entirely based on location. Vendors generally experience more foot traffic as consumers walk toward the Flying Cloud Machine.
Building Brand Awareness With Floating Clouds
Our sky promotions are an excellent way for any brand to generate more consumer engagements or B2B connections. For instance, in 2017, Cloudvertise featured floating clouds for the Zaxby tour of bowl events. Our aerial clouds of Zaxby’s logo were used to draw foot traffic toward a booth, where the Zaxby’s ground team gave out free chicken sandwiches to folks at the game.
Additionally, we created floating clouds to display logos for participating schools in the bowl game, as well as for Zaxby.
Since 2009, Cloudvertise has been honored to create floating-cloud promotions for Chick-fil-A. We set up our Floating Cloud Machines in the end zone for each team. Logos are created for each team and for Chick-fil-A to increase the excitement level with fans for both schools.
A variety of cloud-shaped images are also formed to entertain the crowd, such as smiley faces, music notes, characters and vendor logos.
With more than 70,000 people in attendance at premier bowl games, it is a win-win for advertisers to showcase images and logos that increase brand awareness with consumers.
Prior to the start of each game, as the players begin to take the field, special effects are created with our Double Nozzle CO2 Guns. The increased energy level is evident for the fans and for the players, too.
Contact Cloudvertise to consult with our aerial marketing specialists about building awareness at indoor and outdoor events. Our cloud specialists travel to all 50 states, Canada and Mexico to help promote schools, sports, concerts and corporate events.